Danish Royal Visit to Germany 2015

Hamburg & Munich

19 - 21 May 2015

From 19 to 21 May 2015, an official Danish business delegation will travel to Hamburg and Munich on the occasion of a visit by T.R.H. the Crown Prince Couple of Denmark. A substantial part of the visit will focus on strengthening commercial relations between Denmark and Germany, and you are invited.

The commercial section of the royal visit comprises of two parts: the basic activities and the tailor-made activities.

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Participation in the royal visit is subject to application.

A complete list of companies participating in the royal visit can be seen here.

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Information about travel, hotel and logistics offered to the Business Delegation can be seen here.

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Information for the press can be seen here.

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The Danish Monarchy traces its roots to Gorm the Old (d. 958), making it more than 1000 years old and one of the oldest monarchies in the world. The current Royal House, the House of Glücksborg, is tied by marriage to most of the royal families of Europe and celebrated its 150th anniversary in 2013.

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The Federal Republic of Germany covers an area of 357,000 square kilometers and borders nine European countries. The German population totals 80.8 million people. The capital Berlin is Germany’s largest city with a population of 3.5 million. Other cities with more than one million residents are Hamburg and Munich.

A huge number of small and big Danish companies are established in Germany.

A list of practical information for those participating in the business delegation can be found below.

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Executive summary

Trends in the German society and among consumers in Germany match Danish strongholds and solutions. The royal visit and the business delegation will target these areas of common interest and focus on high potential opportunities within the following sector themes:

  • Sustainable Living (green technologies, architecture, and construction)
  • Healthy Living (pharma, rehab, and medical technology)
  • Tasty Living (food, beverage, gastronomy, dining and tourism)
  • Stylish Living (fashion, design, and interior decoration)
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German health care is in change and Danish companies can be part of this! The current topics in German health care might sound familiar for Danish companies. However, Denmark is - in some areas - a step ahead of Germany and has collected experiences from its own transformation process. The delegation visit in May 2015 provides an optimal platform to share best practices with German stakeholders.

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Sustainability is gaining ground in many spheres of Germany providing interesting opportunities for Danish solutions. The German federal government has set ambitious targets to transform its economy into one of the most energy efficient and environmentally friendly economies, while still guaranteeing energy security. The transformation is labeled the “Energiewende” and is a high political priority in Germany. As a consequence, Germany is searching for means to reach its goals while maintaining Germany’s position as a competitive business location and maintaining affordable energy prices.

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The food market in Germany has seen significant growth in recent years. German consumers are focusing on healthy life-style, bio/organic products, high quality and food safety. Danish cuisine, food and beverage have a strong brand in Germany – among consumers who appreciate high quality products. The German tourism market is also very important to Denmark. Approximately 60 per cent of all foreign commercial bednights in Denmark are German, which makes the German market by far the biggest....

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Germans are spending more on clothing and there is strong interest in home decoration, which provides a growing market for interior design and furniture.
Due to a trending interest in old values and craftsmanship of high quality as well as a focus on luxury and high profile, the German consumers have grown fond of Danish design.

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